悦财经
《悦会》AMA：让你的贴文进化成NFT
摘要：悦财经ama
本次AMA我们邀请了BBS的 CEO & Founder——Eyal Hertzog。以下是AMA文字回顾：
1.What is BBS?
BBS是什么？
The BBS Network is a public network of interconnected message boards (nostalgically called BBSs, for Bulletin Board System). Think Reddit but built on blockchain and with no central authority. BBS paves the way for content sharing, video streaming & blog writing in a decentralized way that rewards the creator of the content.
BBS Network是一个相互连接的留言板（为了致敬电子布告栏系统，怀旧地称之为 BBS）公共网络。就像 Reddit，但它建立在区块链上，没有中央权威。 BBS 以去中心化的方式为内容共享、视频流和博客写作铺平了道路，并且奖励内容创建者。
Like Reddit, anyone can create a BBS, on any subject but unlike Reddit, a BBS can run on its own unique domain while rewarding creators & curators for their contribution.
像 Reddit 一样，任何人都可以创建任何主题的 BBS，但与 Reddit 不同的是，BBS 可以在自己独特的域上运行，同时奖励创作者和论坛管理者的贡献。
Every post made on a BBS is an NFT that users can buy, sell and collect ad revenue from. This incentivizes high-quality content and ensures that posts can’t be manipulated with fake “upvotes” and “comments”.
在 BBS 上发布的每个帖子都是一个 NFT，用户可以从中购买、出售和收取广告收入。这会激励高质量的内容，并确保帖子不会被虚假的“点赞”和“评论”操纵。
With BBS the power remains in the hands of the users and not the platform.
有了 BBS，权力将掌握在用户而不是平台手中。
2.How did you come up with BBS?
你是怎么想到BBS这个创意的？
There are two seperate developing cultures that led me to the idea of BBS. One positive, the other quite negative. In recent years big tech companies have been increasing their censorship. Not only in the form of banning users but also affecting user reach depending on the topic of the content. The benefit of the internet is to democratize the flow of information. Tech companies and their increasing censorship seriously threaten the progress made in the democratization of our information. BBS solves this issue by decentralizing the domain ownership allowing for countless of different operators to host individual BBSes. Additionally the algorithm for how much reach each post gets is fully transparent and easy to understand. The reach of a post is dependent on how much money someone is willing to pay to own that post (NFT).
有两种不同的发展中的文化使我产生了创建BBS 的想法。一种是积极的，另一种非常消极。近年来，大型科技公司一直在加强审查。不仅通过禁止用户的形式，还会根据内容的主题影响用户的覆盖面。互联网的好处是使信息流民主化。科技公司及其日益加强的审查严重威胁到我们信息民主化的进展。 BBS 通过去中心化域名所有权来解决这个问题，允许无数不同的运营商托管单独的 BBS。此外，每个帖子获得多少访问量的算法是完全透明且易于理解的。帖子的覆盖范围取决于某人愿意为拥有该帖子 (NFT) 支付多少钱。
The other cultural development, this one positive, that played a role into the creation of BBS network is direct payments directly to content creators. From Brave browser tips, to superchats and Patreon, directly supporting content creators is a budding industry. BBSes built in tokenomics, which I’m sure we’ll get into later, rewards content creators for their contribution.
另一种文化的发展，即直接向内容创作者付款则是积极的，在 BBS network的创建中发挥了作用。从 Brave 浏览器的小费机制到superchats以及 Patreon，直接支持内容创作者是一个新兴领域。建立在通证经济学之上的 BBS（相信我们稍后会介绍），将奖励内容创作者的贡献。
In short, the BBS Network elegantly solves the problem of censorship while incentivizing and rewarding content creators.
简而言之，BBS Network在激励和奖励内容创作者的同时，优雅地解决了审查问题。
3.What problem does BBS solve?
BBS解决了什么问题？
BBS Network solves 3 unique problems.
BBS Network解决了 3 个独特的问题。
Firstly, BBS is censorship resistant. On platforms like Reddit, Facebook & YouTube, censorship is getting stricter day by day giving an increasing amount of power to large tech companies. On BBS there is no central authority deciding which content is allowed and which isn’t. There are multiple operators to choose from and each community can choose to run their BBS on an operator who’s censorship policy is in line with their values.
首先，BBS 具有抗审查性。在 Reddit、Facebook 和 YouTube 等平台上，审查日益严格，并赋予大型科技公司越来越多的权力。在 BBS 上，没有中央权威来决定哪些内容是受许可的，哪些是不被允许的。有多个运营商可供选择，每个社区都可以选择在审查政策符合其价值观的运营商上运行他们的 BBS。
Secondly, it rewards content creators and BBS admins for their contributions to the community. Currently the vast majority of online content and community management is done as a hobby. Countless hours are spent online with no option for monetary rewards. BBS tokenomics allow for all parties involved in contributing to and maintaining the community to be rewarded for their contributions.
其次，它奖励内容创作者和 BBS 管理员对社区的贡献。目前，绝大多数在线内容和社区管理都是作为一种爱好来完成的。人们在网上花费了无数小时，却没有金钱作为奖励。 BBS 允许所有参与社区贡献和维护的各方因其贡献而获得奖励。
Lastly, engagement on BBS is much harder to manipulate. Every post made on BBS is an NFT, meaning they can be bought and sold. Instead of a post's popularity being dependent on how much engagement it has (likes/upvotes/comments/etc), the value of a post is dependent on how much someone is willing to pay for a post.
最后，在 BBS 上的参与更难被操纵。 BBS 上的每个帖子都是 NFT，这意味着它们可以被买卖。与以往帖子的受欢迎程度取决于它的参与度（喜欢/赞成/评论/等）不同，在BBS上，帖子的价值取决于有人愿意为帖子支付多少钱。
4.Why would someone buy a post though?
为什么会有人愿意买一个帖子呢？
A few reasons actually
其实有这么几个原因
Firstly you would buy someone's post as a way to reward them for their content. From superchats on YouTube, to platforms like Patreon the culture of direct payments to content creators is blossoming. Purchasing someone's post is a way to reward them.
首先，您会购买某人的帖子作为奖励他们内容的一种方式。从 YouTube 上的superchats到 Patreon 等平台，直接向内容创作者付款的文化正在蓬勃发展。购买某人的帖子是一种奖励他们的方式。
Additionally NFT owners can earn from owning a post in two distinct ways: If you own a post you get to control the banner of that post. You can decide to promote your own brand or site or you can lease it to advertisers and earn 100% of the ad revenue of the post you own.
此外，NFT 所有者可以通过两种不同的方式从拥有帖子中获利：如果您拥有帖子，您就可以控制该帖子的banner。您可以决定推广您自己的品牌或网站，也可以将其出租给广告商并赚取您拥有的帖子的 100% 广告收入。
Lastly, if you buy a popular post when the price is still low the chances are someone will buy it from you, giving you a return on your initial purchase.
最后，如果你在价格仍然很低的时候购买了一个受欢迎的帖子，那么很可能有人会从你那里购买它，从而为你的初始购买带来回报。
5.When someone buys a post (NFT) where does the money go?
当有人购买帖子 (NFT) 时，钱去了哪里？
The money is distributed between the previous NFT owner, the content creator and the BBS admin. If there is no previous owner than the money is distributed between the content creator and board admin
这笔钱在前 NFT 所有者、内容创建者和 BBS 管理员之间分配。如果没有以前的所有者，则资金将在内容创建者和管理员之间分配。
This model ensures that all parties (BBS Admins, Content Creators, NFT buyers and Advertisers) are aligned and rewarded for the role they play in the ecosystem.
该模型可确保所有各方（BBS 管理员、内容创建者、NFT 买家和广告商）保持利益一致，并因其在生态系统中所扮演的角色而获得奖励。
6.Are there any other ways to earn from using BBS?
有没有通过使用 BBS 赚钱的其他方法？
I’m glad you asked. BBS Admins also earn rewards through Engagement Mining.
我很高兴你问这个问题。 BBS 管理员还可以通过参与挖矿获得奖励。
50% of the total BBS token supply will be distributed over the span of a few years on a monthly basis to all verified BBSes in the ecosystem.
BBS 代币总供应量的 50% 将在几年内按月分配给生态系统中所有经过验证的 BBS论坛。
The rewards each BBS earns acts to align the incentives between the different parties in the BBS ecosystem (operators, admins and content creators).
每个 BBS 论坛获得的奖励将用于协调 BBS 生态系统中不同方（运营商、管理员和内容创建者）之间的激励措施。
The amount of BBS tokens each BBS receives is determined by the number of daily unique content creators + their social capital .
每个 BBS 论坛获得的 BBS 代币数量由每日独特内容创作者的数量 + 其社交资本决定
Social capital is determined by the number of followers each user has on various social media platforms
而社交资本又取决于每个用户在各种社交媒体平台上的关注者数量
7.Can’t Engagement Mining be gamed?
不是所有人都能参与挖矿吗？
Great question. Only verified (whitelisted) BBSes will receive rewards. It is the role of the BBS DAO to whitelist each BBS; this ensures that the system can’t be gamed with fake users and posts.
这是个很好的问题。只有经过验证（列入白名单）的 BBS 论坛才会获得奖励。 BBS DAO 的职责是将符合条件的每个 BBS 论坛列入白名单；这可确保系统不会被虚假用户和帖子欺骗。
In addition to whitelisting communities for Engagement Mining it is the role of the DAO to determine the timeline of BBS Engagement Mining distribution and many other important governance features. The BBS DAO is composed of...
除了将参与挖矿的论坛列入白名单之外，DAO 还负责确定 BBS 参与挖矿分发的时间表和许多其他重要的治理功能。 BBS DAO 由...
8.How do you plan to bring on users?
你们打算如何吸引用户？
We expect to see a natural migration of existing communities to BBS Network. Through Engagement Mining and BBS tokenomics both community admins and content creators have monetary incentive to move from their existing platform over to BBS. Not to mention that there is already a mass migration from traditional platforms to censorship resistant ones.
我们希望看到现有社区自然迁移到 BBS Network。通过挖矿机制和 BBS 通证设计，社区管理员和内容创建者都有从现有平台迁移到 BBS的金钱动机。更不用说从传统平台大规模迁移到抗审查的平台了。
9.Who are your backers & partners?
请介绍一下你们的支持者和合作伙伴？
We are currently backed by DCG (Digital Currency Group) who has backed projects like Genesis, CoinDesk, Grayscale and more and our BBS launch partner is DAOMaker who have helped countless projects successfully launch their products.
我们目前得到 DCG（Digital Currency Group）的支持，该集团还支持了 Genesis、CoinDesk、Grayscale 等项目，我们的 BBS launch合作伙伴是 DAOMaker，他们帮助无数优秀项目成功推出了产品。
10.Where can someone buy BBS?
哪里可以买到BBS？
BBS token sale will be done through daomaker.com. The official launch date will be announced in the next few weeks. Join Meta-BBS, which is the BBS for the BBS Network to get all our latest updates and announcements.
BBS 代币销售将通过 daomaker.com 完成。正式发布日期将在未来几周内公布。大家可以加入 Meta-BBS（这是 BBS Network自己的 BBS论坛），获取我们所有的最新更新和公告。
1.What is BBS?
BBS是什么？
The BBS Network is a public network of interconnected message boards (nostalgically called BBSs, for Bulletin Board System). Think Reddit but built on blockchain and with no central authority. BBS paves the way for content sharing, video streaming & blog writing in a decentralized way that rewards the creator of the content.
BBS Network是一个相互连接的留言板（为了致敬电子布告栏系统，怀旧地称之为 BBS）公共网络。就像 Reddit，但它建立在区块链上，没有中央权威。 BBS 以去中心化的方式为内容共享、视频流和博客写作铺平了道路，并且奖励内容创建者。
Like Reddit, anyone can create a BBS, on any subject but unlike Reddit, a BBS can run on its own unique domain while rewarding creators & curators for their contribution.
像 Reddit 一样，任何人都可以创建任何主题的 BBS，但与 Reddit 不同的是，BBS 可以在自己独特的域上运行，同时奖励创作者和论坛管理者的贡献。
Every post made on a BBS is an NFT that users can buy, sell and collect ad revenue from. This incentivizes high-quality content and ensures that posts can’t be manipulated with fake “upvotes” and “comments”.
在 BBS 上发布的每个帖子都是一个 NFT，用户可以从中购买、出售和收取广告收入。这会激励高质量的内容，并确保帖子不会被虚假的“点赞”和“评论”操纵。
With BBS the power remains in the hands of the users and not the platform.
有了 BBS，权力将掌握在用户而不是平台手中。
2.How did you come up with BBS?
你是怎么想到BBS这个创意的？
There are two seperate developing cultures that led me to the idea of BBS. One positive, the other quite negative. In recent years big tech companies have been increasing their censorship. Not only in the form of banning users but also affecting user reach depending on the topic of the content. The benefit of the internet is to democratize the flow of information. Tech companies and their increasing censorship seriously threaten the progress made in the democratization of our information. BBS solves this issue by decentralizing the domain ownership allowing for countless of different operators to host individual BBSes. Additionally the algorithm for how much reach each post gets is fully transparent and easy to understand. The reach of a post is dependent on how much money someone is willing to pay to own that post (NFT).
有两种不同的发展中的文化使我产生了创建BBS 的想法。一种是积极的，另一种非常消极。近年来，大型科技公司一直在加强审查。不仅通过禁止用户的形式，还会根据内容的主题影响用户的覆盖面。互联网的好处是使信息流民主化。科技公司及其日益加强的审查严重威胁到我们信息民主化的进展。 BBS 通过去中心化域名所有权来解决这个问题，允许无数不同的运营商托管单独的 BBS。此外，每个帖子获得多少访问量的算法是完全透明且易于理解的。帖子的覆盖范围取决于某人愿意为拥有该帖子 (NFT) 支付多少钱。
The other cultural development, this one positive, that played a role into the creation of BBS network is direct payments directly to content creators. From Brave browser tips, to superchats and Patreon, directly supporting content creators is a budding industry. BBSes built in tokenomics, which I’m sure we’ll get into later, rewards content creators for their contribution.
另一种文化的发展，即直接向内容创作者付款则是积极的，在 BBS network的创建中发挥了作用。从 Brave 浏览器的小费机制到superchats以及 Patreon，直接支持内容创作者是一个新兴领域。建立在通证经济学之上的 BBS（相信我们稍后会介绍），将奖励内容创作者的贡献。
In short, the BBS Network elegantly solves the problem of censorship while incentivizing and rewarding content creators.
简而言之，BBS Network在激励和奖励内容创作者的同时，优雅地解决了审查问题。
3.What problem does BBS solve?
BBS解决了什么问题？
BBS Network solves 3 unique problems.
BBS Network解决了 3 个独特的问题。
Firstly, BBS is censorship resistant. On platforms like Reddit, Facebook & YouTube, censorship is getting stricter day by day giving an increasing amount of power to large tech companies. On BBS there is no central authority deciding which content is allowed and which isn’t. There are multiple operators to choose from and each community can choose to run their BBS on an operator who’s censorship policy is in line with their values.
首先，BBS 具有抗审查性。在 Reddit、Facebook 和 YouTube 等平台上，审查日益严格，并赋予大型科技公司越来越多的权力。在 BBS 上，没有中央权威来决定哪些内容是受许可的，哪些是不被允许的。有多个运营商可供选择，每个社区都可以选择在审查政策符合其价值观的运营商上运行他们的 BBS。
Secondly, it rewards content creators and BBS admins for their contributions to the community. Currently the vast majority of online content and community management is done as a hobby. Countless hours are spent online with no option for monetary rewards. BBS tokenomics allow for all parties involved in contributing to and maintaining the community to be rewarded for their contributions.
其次，它奖励内容创作者和 BBS 管理员对社区的贡献。目前，绝大多数在线内容和社区管理都是作为一种爱好来完成的。人们在网上花费了无数小时，却没有金钱作为奖励。 BBS 允许所有参与社区贡献和维护的各方因其贡献而获得奖励。
Lastly, engagement on BBS is much harder to manipulate. Every post made on BBS is an NFT, meaning they can be bought and sold. Instead of a post's popularity being dependent on how much engagement it has (likes/upvotes/comments/etc), the value of a post is dependent on how much someone is willing to pay for a post.
最后，在 BBS 上的参与更难被操纵。 BBS 上的每个帖子都是 NFT，这意味着它们可以被买卖。与以往帖子的受欢迎程度取决于它的参与度（喜欢/赞成/评论/等）不同，在BBS上，帖子的价值取决于有人愿意为帖子支付多少钱。
4.Why would someone buy a post though?
为什么会有人愿意买一个帖子呢？
A few reasons actually
其实有这么几个原因
Firstly you would buy someone's post as a way to reward them for their content. From superchats on YouTube, to platforms like Patreon the culture of direct payments to content creators is blossoming. Purchasing someone's post is a way to reward them.
首先，您会购买某人的帖子作为奖励他们内容的一种方式。从 YouTube 上的superchats到 Patreon 等平台，直接向内容创作者付款的文化正在蓬勃发展。购买某人的帖子是一种奖励他们的方式。
Additionally NFT owners can earn from owning a post in two distinct ways: If you own a post you get to control the banner of that post. You can decide to promote your own brand or site or you can lease it to advertisers and earn 100% of the ad revenue of the post you own.
此外，NFT 所有者可以通过两种不同的方式从拥有帖子中获利：如果您拥有帖子，您就可以控制该帖子的banner。您可以决定推广您自己的品牌或网站，也可以将其出租给广告商并赚取您拥有的帖子的 100% 广告收入。
Lastly, if you buy a popular post when the price is still low the chances are someone will buy it from you, giving you a return on your initial purchase.
最后，如果你在价格仍然很低的时候购买了一个受欢迎的帖子，那么很可能有人会从你那里购买它，从而为你的初始购买带来回报。
5.When someone buys a post (NFT) where does the money go?
当有人购买帖子 (NFT) 时，钱去了哪里？
The money is distributed between the previous NFT owner, the content creator and the BBS admin. If there is no previous owner than the money is distributed between the content creator and board admin
这笔钱在前 NFT 所有者、内容创建者和 BBS 管理员之间分配。如果没有以前的所有者，则资金将在内容创建者和管理员之间分配。
This model ensures that all parties (BBS Admins, Content Creators, NFT buyers and Advertisers) are aligned and rewarded for the role they play in the ecosystem.
该模型可确保所有各方（BBS 管理员、内容创建者、NFT 买家和广告商）保持利益一致，并因其在生态系统中所扮演的角色而获得奖励。
6.Are there any other ways to earn from using BBS?
有没有通过使用 BBS 赚钱的其他方法？
I’m glad you asked. BBS Admins also earn rewards through Engagement Mining.
我很高兴你问这个问题。 BBS 管理员还可以通过参与挖矿获得奖励。
50% of the total BBS token supply will be distributed over the span of a few years on a monthly basis to all verified BBSes in the ecosystem.
BBS 代币总供应量的 50% 将在几年内按月分配给生态系统中所有经过验证的 BBS论坛。
The rewards each BBS earns acts to align the incentives between the different parties in the BBS ecosystem (operators, admins and content creators).
每个 BBS 论坛获得的奖励将用于协调 BBS 生态系统中不同方（运营商、管理员和内容创建者）之间的激励措施。
The amount of BBS tokens each BBS receives is determined by the number of daily unique content creators + their social capital .
每个 BBS 论坛获得的 BBS 代币数量由每日独特内容创作者的数量 + 其社交资本决定
Social capital is determined by the number of followers each user has on various social media platforms
而社交资本又取决于每个用户在各种社交媒体平台上的关注者数量
7.Can’t Engagement Mining be gamed?
不是所有人都能参与挖矿吗？
Great question. Only verified (whitelisted) BBSes will receive rewards. It is the role of the BBS DAO to whitelist each BBS; this ensures that the system can’t be gamed with fake users and posts.
这是个很好的问题。只有经过验证（列入白名单）的 BBS 论坛才会获得奖励。 BBS DAO 的职责是将符合条件的每个 BBS 论坛列入白名单；这可确保系统不会被虚假用户和帖子欺骗。
In addition to whitelisting communities for Engagement Mining it is the role of the DAO to determine the timeline of BBS Engagement Mining distribution and many other important governance features. The BBS DAO is composed of...
除了将参与挖矿的论坛列入白名单之外，DAO 还负责确定 BBS 参与挖矿分发的时间表和许多其他重要的治理功能。 BBS DAO 由...
8.How do you plan to bring on users?
你们打算如何吸引用户？
We expect to see a natural migration of existing communities to BBS Network. Through Engagement Mining and BBS tokenomics both community admins and content creators have monetary incentive to move from their existing platform over to BBS. Not to mention that there is already a mass migration from traditional platforms to censorship resistant ones.
我们希望看到现有社区自然迁移到 BBS Network。通过挖矿机制和 BBS 通证设计，社区管理员和内容创建者都有从现有平台迁移到 BBS的金钱动机。更不用说从传统平台大规模迁移到抗审查的平台了。
9.Who are your backers & partners?
请介绍一下你们的支持者和合作伙伴？
We are currently backed by DCG (Digital Currency Group) who has backed projects like Genesis, CoinDesk, Grayscale and more and our BBS launch partner is DAOMaker who have helped countless projects successfully launch their products.
我们目前得到 DCG（Digital Currency Group）的支持，该集团还支持了 Genesis、CoinDesk、Grayscale 等项目，我们的 BBS launch合作伙伴是 DAOMaker，他们帮助无数优秀项目成功推出了产品。
10.Where can someone buy BBS?
哪里可以买到BBS？
BBS token sale will be done through daomaker.com. The official launch date will be announced in the next few weeks. Join Meta-BBS, which is the BBS for the BBS Network to get all our latest updates and announcements.
BBS 代币销售将通过 daomaker.com 完成。正式发布日期将在未来几周内公布。大家可以加入 Meta-BBS（这是 BBS Network自己的 BBS论坛），获取我们所有的最新更新和公告。
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